About Us

A web based Halal logistics management system designed to offer integrated end to end logistics services that are in conformance to Halal requirements.

What is Halal?

Halal is used to describe anything permissible under Islamic law.

This covers aspects such as behaviour, speech, dress, conduct, manner and dietary laws. Halal products and services include food, cosmetics, pharmaceuticals, clothing, financial services and logistics.

Introduction

Commercially, the market opportunity for Halal products and services is huge and fast growing.

Muslims account for a quarter of world's population, exceeding 2 billion in numbers, and spread across all global regions: for instance, Asia (805 million), Africa (300 million), Middle East (210 million), Europe (18 million), etc. The halal food market alone has been estimated to be worth over $641.5 billion in 2010. In relative terms, this is only 16% of the world food market which is estimated to be around $4,021.3 billion. However, demand for Halal products is outpacing supply, as the size of Islamic consumer market continues to grow and the concept of Halal begins to take a stronger global foothold.

1.8 bln

Muslim Population in 2012

2.2 bln

26% of world population in 2030

2.6 bln

30% of world population in 2050

Malaysia, a predominantly Muslim country, has been actively vying to position itself as the Halal Hub of the region, and ultimately as a World Halal Hub.

A segment of the Halal industry that is increasingly gaining attention is Halal logistics, which can be defined as ensuring Halal integrity in the flow of products and goods throughout the supply chain.

Ideally Halal logistics should manage both physical and information flow throughout the supply chain in accordance to Halal standards.The physical flow deals with such process as procurement, transport, warehouse storage, handling and terminal operations. Here, Halal logistics operate based on a system of separation of Halal and non-Halal products and goods through all these processes.

The information flow meanwhile covers management of data in the supply chain including product information, demand data, and Halal logistics labelling and code. Halal logistics, which aims to ensure Halal integrity of goods and products from the perspective of their movement, is readily an attractive proposition to the global Halal consumers.

Objective

The main objective of AIIVA Halal Logistics Management System is to ensure the quality of Halal and Cleanliness for end users by monitoring the flow and movement of goods from point of origin to point of destination.

Diagram 1 – Overview of Halal Supply Chain

AIIVA is designed to offer integrated end to end logistics services that are in conformance to the Halal requirements. AIIVA is a one-stop Halal logistics service; the system links relevant authorities and trading communities with various businesses entities involved in trade and logistics globally.

AIIVA is in-line with normal modules for logistics and transportations; but in order to conform to Halal requirements, there will be some additional Halal related modules, standard and procedures incorporated in the system functionality such as:

  • Create a platform for industry players seeking for halal logistics services
  • Provides traceability of cargo through close monitoring and control. This helps importers/exporters track consignments within the logistics and supply chain activities
  • Information and Data Service for Halal Container, Halal Haulage (Transport), Historical movement of each container and transport, Jakim authorised & certified cleansing officer and Halal Service Providers Directory
  • Integration with local & international associations logistics database for information sharing & marketing

What is Halal Logistics?

Halal Logistics is the process of managing the procurement, movement, storage and handling of materials, parts livestock and (semi) finished inventory both food and non-food (and related information & documentation flows) through the organisation and the “Supply Chain” in compliance with the general principles of Islamic law. These processes aims to address the present problem on Halal Integrity within the supply chain as below:

  • Raw materials for Halal products are sourced globally with lack of traceability
  • Legal status and protection of Halal often is missing
  • Expected Halal standards and procedures are not applied throughout the supply chain
  • Inaccurate Labelling for Halal products
  • Multiple and various certification bodies
  • No proper segregation of products within the supply chain

Halal logistics operate based on a system of segregation of halal and non-halal goods through the transportation, storage and terminal operation for all modes of transports.

Halal logistics manages the material and information flow throughout the supply chain in accordance to Halal standards. The material flow covers the transport, warehouse storage and terminal operations. The information flow covers the management of data in the supply chain, such as product information, demand data, and Halal logistics labeling and code.

Diagram 2 – Area of Halal Logistics

AIIVA Core Services

Diagram 3 – Overview of AIIVA Core Services

Islamic Cleansing Service

AIIVA connects importers and exporters to parties who offer certified Islamic Cleansing services according to Halal Certification Authorities' standards and requirements.

Halal Container Application

AIIVA connects importers and exporters to Halal container providers who provide halal and hygienic containers, and storage in segregated area.

Halal Transport

AIIVA connects importers and exporters to transport operators who offer Halal certified transportation.

Halal Storage Warehouse

AIIVA connects importers and exporters to Halal certified warehouse porviders for cargo consolidation, cross docking and movement.

Halal Packaging

AIIVA connects importers and exporters to Halal packaging service providers, ensuring consignments are properly managed and handled to eliminate cross contamination.

Online Payment

Payment for services rendered by AIIVA are settled online. Quick, hassle free and efficient way of transacting.

Value Proposition

Diagram 4 – AIIVA Value Proposition

Halal Monitoring

The information flow covers the management of data for monitoring Halal Certification statuses from Islamic Cleansing, Packaging, Container, Transport, Warehouse within the Logistics Chain

Halal Integrity

Aims to ensure Halal integrity of products supplied and consumed from the perspective of the logistics handling to consumers according HAS and HATP

Single Access Point for Halal Logistics Service

Connecting all Halal Logistics services offering local and international

Reduce Cost

AIIVA will increase the demand of Halal Logistics & Islamic Cleansing and create competitiveness market; hence push down the service cost

The Benefits of AIIVA

AIIVA increases business efficiency with the latest integrated Halal trade facilitation web solution

Reduces human intervention and tracks cargo and trade documents anytime, anywhere. A B2B tool with supporting functions of B2G web based application to simplify Halal cargo and trade management processes through a one stop web portal. It converges the Halal Logistics chain processes, and captures multiple data; from the initial stage of production and packaging, through the forwarding and shipping journey, regulatory and authorities clearance and approvals to the delivery point.

Diagram 5 – AIIVA Products Highlights

Benefits to Logistics Players

  • Provides traceability of products through close monitoring and control. It helps importers to track movement of consignments throughout the logistics and supply chain activities within a Halal-based environment
  • Halal Logistics service providers will be able to maintain Halal integrity and increase the performance efficiency in the logistic and supply chain network
  • Create a platform for industry players seeking for Halal Logistics Services
  • Endorsement of Halal certification to anybody/organisation regardless of their religions and beliefs
  • Provide Halal assurance when it comes to transporting the Halal goods
  • Pure hygiene and sanitation procedures for manufacturers and service providers. Avoid (cross) contamination (Halal & Non-Halal goods)

Benefits to Consumers

  • Uphold Halal integrity of goods across the supply chain from farm to plate and from seed to fork
  • Ensure consistency of Islamic Law with expectations of Halal expectation of Muslim consumers
  • Ensure products are safe for consumption
  • Consistent with JAKIM HTAP and International HIAS Halal Logistics
  • Standard compliances which ensure products are Halal and safe
  • Assures safer and higher quality products through various controls and procedures
  • Worldwide acceptance of Halal lifestyle – personal hygiene and health standards

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